What is the challenge? |
Due to our planning and release cadence, Ideas do not change status very frequently. Customers receiving weekly emails in which there is not change in status are reminded that their ideas have not moved and end up less satisfied. If we could control the frequency with which these idea summary emails are sent we could have a more positive customer experience as there would be a higher chance that a number of their ideas have changed status since the last status email. |
What is the impact? |
A negative experience for our customers as they assume, because we are sending weekly status updates, that the idea status should be changing every week |
Describe your idea |
Allow my to choose the frequency, even from a limited list (Weekly, Monthly, Quarterly) that I wish the status emails to be sent - this change would apply to all users of my ideas portal. |
I am surprised there's only 2 of us asking for this. Is there a duplicate idea we could not find? We are somewhat in a similar position. We have 100s of customers and 1000s of users loggin in monthly, not weekly. Some of our customers and users have very specific suggestions and interests. It would be better to send them a monthly, substantial update, than a weekly update with a relevant set of ideas for many different products.
Adding to that, I would suggest that once the 'update email' (set by admin to monthly, or to allow differnt options) is enabled, users are prompted next time they visit the Portal:
Do you want to receive notifications (weekly, monthly, quarterly)
What topics/categories do you wish to subscribe to?
This is a better approach to drive genuine engagement, opposed to mailing all (almost 10,000) participants on a weekly basis, and risking those users to unsubscribe for all Portal notifications.
I would really ask you to reconsider the 'future consideration' status for this, and do a new review.
I'm also very curious to hear how other customers have approached this, and what the reactions from their users and customers were?