I have internal product names that we in PM/engg use to track various work-streams and products. Besides being able to select which products we expose to customers to give feedback/ideas on, I also want to be able to rename the product to be more outward facing.
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It's currently possible to include multiple products in an Idea portal. This can be set up on the Configure idea portals page.
At this point, we would suggest renaming your products to be outward facing so that your idea portal users will be familiar with the products (and select the products associated with each idea).
Based on existing functionality and community feedback, we currently do not have plans to for another layer around the product name. I hope you can understand.