we are not building nor selling products but services. So turning products into something else can be interesting, like department or process. Hard to empower coworkers with terms that doesn't suit our organisation.
You can do this today. This can be achieved via Settings -> Product -> Terminology.
On this page, you can customize the terminology for product and release (along with a variety of other key terms used in the application), to make Aha! fit your own organization.