In my entreprise, when I have to talk about "Aha!" to CEO/CIO/CTO, the product is not taken seriously because:
- it is a challenger product
- the name does not makes a good first impression (does not give a feeling of being serious and reliable)
Despite the fact that I find Aha! very usefull myself, in my opinion the name "Aha!" is not a facilitator for increasing your market share.
Best regards,
Nicolas