Our company has a portfolio of 30+ products, organized into several product suites, with various packages sold across 5 different markets (and the sub-markets within them). We need a better way to handle competitors:
At each level of competitor data, provide a separate data set (can be another embedded object) that enables PMs to prepare Battle Cards that sales, marketing, executives, etc. can access at anytime (via notebooks). Would be great if battle cards were laid out in a similar format as Strategy>Business Model... but with a rich text editor and the ability to support images, hyperlinks, etc.
The why? This helps PM teams with a complex business model (many products / suites and verticals) effectively manage competitive intel. The battle cards piece enables PM to seamlessly manage intel in a way that empowers cross-functional stakeholders to better execute in their respective arenas with deep product knowledge, and a take down plan for competitors.