Initiatives are an important and useful part of the product definition process and also of the Aha tool, but they are treated like the bastard stepchild to “Features” (no offense to bastards or stepchildren anywhere ;). Initiatives are so un-loved that they don’t even have their own category on the Ideas portal despite returning eight pages of search results. Give more love to Initiatives!! Give them their own Ideas Portal category! Everything is there under "Application" except initiatives.
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We've made major upgrades to Initiatives as there is a lot more functionality around this area. For any feedback within the Idea Portal, you can use the Strategy section.