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Allow multiple persona types to coexist for Products, Product Lines, etc

We need to be able to define multiple personas for individual products or product lines - currently only one template can be used for these entities. In addition to the user personas already in the system, we also need to have Buyer and Enterprise personas.

Similar functionality exists for Models (multiple models can be defined and used as required at a product or product line level) and this request is to free up similar functionality in the persona space.

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    • Shawn Yates
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      |
      Mar 20, 2023

      This would be very helpful to distinguish between User and Buyer Personas.

    • Guest
      Reply
      |
      Nov 11, 2022

      We could use this as well as we have different types of customers and market segments. We want to capture different fields based on the type of market/user.

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    Guest about 8 years ago in Strategy 0 Future consideration
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    Model Personas like Business Models

    We need the ability to choose between Buyer Persona Profiles & User Persona Profiles. Similar to how the Business Model page is structured, I should be able to create two (or more) different templates PM/PMK can choose between -in any product....
    Guest over 5 years ago in Strategy 0 Future consideration