Global or inherited personas

The new business model and persona builder interface is great, but one of the reasons for specifying personas is that they are commonly shared between products.

It would be great if personas could be inherited by child products in a product hierarchy, or indeed by all products in a give Aha! account. In this way a persona would only need to be specified once and used for all products thereafter.

  • warren lester
  • Sep 18 2015
  • Already exists
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  • Admin
    Chris Waters commented
    September 18, 2015 16:57

    One of the key ways that you can now use Personas in Aha! is via a persona custom field. If you add a persona custom field to your features (or ideas or releases) then you can associate personas from any products in the product hierarchy, including from your product lines. So defining personas at the product line level will give you exactly that type of inheritance.

  • warren lester commented
    September 28, 2015 15:25

    Yes, but it would also be useful if those product line personas were visible in a child product's Vision.

  • Guest commented
    November 04, 2015 23:11


    This does not already exist.  What Warren is asking for is for the personas to be inherited in the product's Vision/Persona's page, which I also would like to see.

  • Chris Anderson commented
    January 30, 2016 14:29

    I would like this too. And a similar idea is the opposite, and have product-line data aggregate up into the business-line level (personas, competitors, etc). 

  • warren lester commented
    March 01, 2016 12:21

    Yes or the ability to "import" a persona from anywhere in the product line hierarchy into a particular product's Strategy on the Personas tab.

  • Damon Lamb commented
    June 03, 2016 17:55

    I would also like to see this. The personas I made span multiple products, yet are only reflected under one product when I view its strategy. The feature Warren is requesting does not yet exist, despite this tag.

  • Guest commented
    June 13, 2016 15:35

    Agree that the Admin's comment doesn't satisfactorily address the original post. Furthermore, we'd like to see the same kind of inheritance for Competitors, which aren't available as a custom field. That means for our need the workaround Chris suggested isn't available, but Warren's solution could easily apply for Competitors as well as Personas.