The template text in our business models is instructional text. It disappears when a user selects a section of the business model, to type in it, after it has been applied to a product. Please make the text static!
Thank you for the idea. Given the low volume of support for this idea, we do not have plans to make updates in this area at this time. It is currently possible to create a custom strategic model, and the text you enter in the components there will persist for users filling out the template. We hope that helps!