rework names and menus to be more user friendly or intuitive

My new Aha! users are consistently bewildered by the way the feature object and reporting object menus are positioned and named. Its always a first-hour training topic to explain the bad UX.

What they would prefer is 2 different menus as your master feature and feature menus, with their respective custom terminology.

Second, nobody recognizes 'roadmaps' is actually the path to all the reporting capabilies and is so much more than a list of pre-configured roadmap reports. If this was named reporting, my users would not be stumped as to where they can find a larger set of reporting resources including dashboards and presentations and the speciality reports on dependency, capacity, etc.

My wish was for better menu naming alternatives and in case of the master feature and feature, do not overload that one menu with name of only feature object.