A simpler, more modern UI and UX for Aha would make it easier to adopt across different teams in the organization as a sole-source of truth while at the same time making it easier and more efficient to work with Aha.
Some key areas and KPIs include:
Cleaner and more modern navigation
KPI: % of new customers / -% of churn
Ability to quickly organize and present visually easy to digest information such as tables, use of emoticons, images from various sources and formats, PDFs, etc.
KPI: # of non product managers/admins accessing info in Aha, # of DAU
Move away from older web forms into a fluid model (such as Confluence)
KPI: Time to enter a new idea / feature / Epic
More intuitively call out integrations when working within the app (as opposed to going to settings page exclusively)
KPI: # of links other apps point to Aha
Ability to invoke and link to other pages, personas, etc., by invoking a command (such as /link-page-name
KPI: # of interlinked pages in Aha
Ability to integrate with Slack, Confluence to call / link pages, personas, goals, etc.
KPI: # of links other apps point to Aha
I made a similar Idea on this - but to the whole application. The amount of use cases to list and discuss regarding a redesign would be a whole sale change. See https://big.ideas.aha.io/ideas/A-I-14230