One of the goals of analyzing your competitors in Aha, is determining differentiators and gaps between product offerings.
It would be helpful to link competitors to ideas to map these gaps, and track them through your roadmap if you'ld choose to pursue them.
Hi! You can link your competitors to various record types like ideas, features, and epics by using a Competitors custom field. You can then pull in this data in your roadmaps.
Please see additional information here and reach out to our Customer Success team at firstname.lastname@example.org if you need further assistance.