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Status Already exists
Categories Product
Created by Nils Davis
Created on Dec 10, 2014

Add an "Unlike competitors..." clause to the value proposition template

Value propositions are super-powerful for product managers, as they capture the market, the problem to be solved, how the product solves it, and why the solution is better than competitors. Unfortunately, although Aha has a value prop template, it doesn't include that last clause, the "Unlike competitors..." clause. As a PM, or anyone pitching the product, if you're not including that in your pitch, you're leaving money on the table.

It would be great if Aha added the "Unlike competitors..." clause to the value proposition template. 

I think there's also an argument for having multiple value propositions for a product (e.g., if you sell it to different segments with different key competitors in each segment). But that's more advanced.

  • ADMIN RESPONSE
    Dec 10, 2014

    Under Strategy -> Vision. You can just change the title to what you would like. Just click on it in the table (below the diagram) and add the word "Unlike" if that works for you. Of course, you can also add other sections as needed and even pull them into the desired order. I am not sure this is a widespread use case that would lead us to change the default language used on that screen because it is so easy to customize. 

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  • Admin
    Brian de Haaff
    Dec 10, 2014

    Got it. We are going to be enhancing this product section in the near-term to allow for more flexibility, so we are unlikely to tweak the page at this point. 

  • Nils Davis
    Dec 10, 2014

    Actually, it's on the Product screen. It's called the "Positioning" statement on the screen - but it's a value prop template, basically.

  • Admin
    Brian de Haaff
    Dec 10, 2014

    Thanks for the idea. I think you are talking about the Vision screen under Strategy. Did you know that you can just change the title to what you would like. Just click on it in the table (below the diagram) and add the word "Unlike" if that works for you. Of course, you can also add other sections as needed and even pull them into the desired order.