Related tab on personas and competitors / make them linkable records

We need to be able to link different entities to Competitors in order to properly flesh out profiles, competitive intel, related strategic items, etc. Ideally we would have the same Research capabilities as we do with other objects (e.g. Initiatives) as well as the ability to link Notes, etc.

I'm not quite sure I understand the value of adding a Persona or Competitor field to any record if you can get a report that can access data between the two records. For example, if I have a persona link within a release, and there is data associated with the persona that I want to display in a report that lists all of the releases too, there is no way to show this in a single report, which is the whole power of the tool!

This would also allow persona hierarchies, which we are very interested in. A top level archetype, linked to child personas

I would like to be able to easily reference specific personas using the # shortcut command, like I can for other records within Aha!

This would be useful to include when compiling notes. For example, if I do a user interview I would like a way of tagging and aligning the people I speak with to a user persona. I would then want a way to collate all notes that relate to that specific user persona.