Related tab on personas and competitors / make them linkable records

I'm not quite sure I understand the value of adding a Persona or Competitor field to any record if you can get a report that can access data between the two records. For example, if I have a persona link within a release, and there is data associated with the persona that I want to display in a report that lists all of the releases too, there is no way to show this in a single report, which is the whole power of the tool!

This would also allow persona hierarchies, which we are very interested in. A top level archetype, linked to child personas

I would like to be able to easily reference specific personas using the # shortcut command, like I can for other records within Aha!

This would be useful to include when compiling notes. For example, if I do a user interview I would like a way of tagging and aligning the people I speak with to a user persona. I would then want a way to collate all notes that relate to that specific user persona.