Add Competitors, Business Model, Personas and Vision to be terms which can be renamed under 'Terminology'.

Competitors is not hugely relevant for the large areas of the product organisation currently working with. However, being able to re-use competitors and it's charting capability to represent some strategically important to them is. For example, it could be used to emphasise geography penetration, and create a profile per geography and show the level of adoption, maturity for each geography.


Business Model, and allowing it's name to be changed is just a terminology request as opposed to any other additional functionality. Same for Personas and Vision.

  • Project Parker
  • Nov 2 2017
  • Future consideration
Release time frame
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  • Guest commented
    April 18, 2018 22:36

    We would like to be able to clone one of these areas and customize the name, so we aren't limited to one choice - the default (competitors, biz model, personas, vision) or a re-named version..

  • Guest commented
    May 31, 2018 11:17

    I can only eccho this feedback. Working with enterprise organizations, "Personas" isn't really accurate for research findings - as we merely cater to business processes for instance. Making these titles editable is of course one option, or a different name such as "Reseach Findings" could be another. Best regards, Malene from Tradeshift 

  • Anthony Stramer commented
    10 Sep 23:34

    This would be really valuable for me as well. Specifically, I'm looking for a good way to represent customer groups. The existing persona functionality would work really well, but without a rename it would potentially add a lot of confusion.