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Add Competitors, Business Model, Personas and Vision to be terms which can be renamed under 'Terminology'.

Competitors is not hugely relevant for the large areas of the product organisation currently working with. However, being able to re-use competitors and it's charting capability to represent some strategically important to them is. For example, it could be used to emphasise geography penetration, and create a profile per geography and show the level of adoption, maturity for each geography.

 

Business Model, and allowing it's name to be changed is just a terminology request as opposed to any other additional functionality. Same for Personas and Vision.

  • ADMIN RESPONSE
    Feb 6, 2024

    A workspace owner can now customize terminology for Competitors, Models, Personas and Vision by navigating to Settings ⚙️ -> Workspace -> Terminology.

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    • Rob F
      Reply
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      Aug 2, 2023

      It's great that the 'status' is 'planning to implement' - when we use this status internally they business asks 'when and our roadmap would show that. It's great that Aha uses ideas board however disappointing it is not using the 'roadmaps' capability to keep customers informed.

    • Alyssa Menke
      Reply
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      May 9, 2023

      Any updates on this?

    • Alyssa Menke
      Reply
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      Nov 4, 2022

      How we are using Aha doesn't align with Competitors and we want to be able to repurpose this to fit our needs.

    • Dan Jeffery
      Reply
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      Jul 12, 2022

      Organisations now needs to be added to this list. We would like to be able to re-name this to Customers, which is more relevant to most companies I would imagine.

    • Guest
      Reply
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      Dec 17, 2020

      We are also in need of this, to make the user navigation more meaningful to our environment

    • Karie Kelly
      Reply
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      Nov 17, 2020

      We are needing to be able to update the persona fields - whether it is terminology or add our own fields that we utilize to help in defining the persona and have it aligned with our business sales, product and marketing template terminology

    • Gina Pratico
      Reply
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      Sep 14, 2020

      This would also be helpful for us. We do use the Competitors and Personas and find it very useful but we would also like to have the freedom to add additional areas and update terminology for use with something else (i.e. storing vendor or partner information for our company or research findings as mentioned in another comment ... and much more!)

    • Simon Peters
      Reply
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      Mar 2, 2020

      We would want to use the competitor section as it is for strategic customer positioning...

    • Simon Peters
      Reply
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      Mar 2, 2020

      Any updates on this?

    • Anthony Stramer
      Reply
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      Sep 10, 2019

      This would be really valuable for me as well. Specifically, I'm looking for a good way to represent customer groups. The existing persona functionality would work really well, but without a rename it would potentially add a lot of confusion.

    • Guest
      Reply
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      May 31, 2018

      I can only eccho this feedback. Working with enterprise organizations, "Personas" isn't really accurate for research findings - as we merely cater to business processes for instance. Making these titles editable is of course one option, or a different name such as "Reseach Findings" could be another. Best regards, Malene from Tradeshift 

    • Guest
      Reply
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      Apr 18, 2018

      We would like to be able to clone one of these areas and customize the name, so we aren't limited to one choice - the default (competitors, biz model, personas, vision) or a re-named version..

    • +1
    1 MERGED

    Adding Strategic Positioning to the Terminology section to enable for customization.

    Strategic Positioning template is a customizable one which best reflected our Product vision and strategy template.So we are disabling Vision and going to use Positioning , but we are able to rename Positioning to Product Vision which will make se...
    Guest almost 4 years ago in Strategy 0 Shipped
    3 MERGED

    Ability to rename Persona navigation menu

    Want to rename the Personas menu to be explicit that for us, this is the area for adding User Personas (as we don't want Buyer Personas)
    Julie Edwards over 1 year ago in Account settings 0 Shipped
    13 MERGED

    Ability to customize "Persona" field terminology

    we refer to 'personas' as 'communities' - aligning more terminology will make the tool more relevant
    Guest over 9 years ago in Features 0 Shipped
    1 MERGED

    Customize Strategy Terminology at the Business Line Level

    We'd like to be able to rename Strategic Vision to Strategic Plan.
    Guest over 4 years ago in Strategy 0 Shipped
    5 MERGED

    Customize Names at Third Level Down (e.g. Vision, Business Model, etc.)

    This is useful because we all approach product development using different frameworks (e.g. LSU, JTBG, etc.), and need to customize the terminology throughout. Thx
    Guest over 8 years ago in Features 1 Shipped
    5 MERGED

    Make "Vision" part of the modifiable terminology

    I can have a custom term even for "goal" but amazingly enough not for the highly political term "Vision". For us, Vision is reserved for the executive management, but I can make a "strategic claim", and I need have this reflected in the tool
    Guest over 7 years ago in Strategy 0 Shipped