Add Competitors, Business Model, Personas and Vision to be terms which can be renamed under 'Terminology'.

Competitors is not hugely relevant for the large areas of the product organisation currently working with. However, being able to re-use competitors and it's charting capability to represent some strategically important to them is. For example, it could be used to emphasise geography penetration, and create a profile per geography and show the level of adoption, maturity for each geography.


Business Model, and allowing it's name to be changed is just a terminology request as opposed to any other additional functionality. Same for Personas and Vision.

  • Project Parker
  • Nov 2 2017
  • Likely to implement
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  • Guest commented
    April 18, 2018 22:36

    We would like to be able to clone one of these areas and customize the name, so we aren't limited to one choice - the default (competitors, biz model, personas, vision) or a re-named version..

  • Guest commented
    May 31, 2018 11:17

    I can only eccho this feedback. Working with enterprise organizations, "Personas" isn't really accurate for research findings - as we merely cater to business processes for instance. Making these titles editable is of course one option, or a different name such as "Reseach Findings" could be another. Best regards, Malene from Tradeshift