Competitors is not hugely relevant for the large areas of the product organisation currently working with. However, being able to re-use competitors and it's charting capability to represent some strategically important to them is. For example, it could be used to emphasise geography penetration, and create a profile per geography and show the level of adoption, maturity for each geography.
Business Model, and allowing it's name to be changed is just a terminology request as opposed to any other additional functionality. Same for Personas and Vision.
How we are using Aha doesn't align with Competitors and we want to be able to repurpose this to fit our needs.
Organisations now needs to be added to this list. We would like to be able to re-name this to Customers, which is more relevant to most companies I would imagine.
We are also in need of this, to make the user navigation more meaningful to our environment
We are needing to be able to update the persona fields - whether it is terminology or add our own fields that we utilize to help in defining the persona and have it aligned with our business sales, product and marketing template terminology
This would also be helpful for us. We do use the Competitors and Personas and find it very useful but we would also like to have the freedom to add additional areas and update terminology for use with something else (i.e. storing vendor or partner information for our company or research findings as mentioned in another comment ... and much more!)
We would want to use the competitor section as it is for strategic customer positioning...
Any updates on this?
This would be really valuable for me as well. Specifically, I'm looking for a good way to represent customer groups. The existing persona functionality would work really well, but without a rename it would potentially add a lot of confusion.
I can only eccho this feedback. Working with enterprise organizations, "Personas" isn't really accurate for research findings - as we merely cater to business processes for instance. Making these titles editable is of course one option, or a different name such as "Reseach Findings" could be another. Best regards, Malene from Tradeshift
We would like to be able to clone one of these areas and customize the name, so we aren't limited to one choice - the default (competitors, biz model, personas, vision) or a re-named version..