The idea is to add a Features Field and/or Goals Field to the Competitor record and be able to create a table showing our products and competitors on one axis, and features on the other.
Currently, it's easy to add the Features/Goals Field, but seems less possible to show in a table with our products. Also, the pivot table will show the Feature in the X-axis, but has no way of indicating which competitor does what...
I suppose the more correct answer would be to allow for a "product" record for the competitor, as it's the product that has the feature, and not the competitor.
Thank you for the idea. This is currently possible for Enterprise+ customers by creating a custom table. One workaround for non-Enterprise+ customers would be to add a "competitor" record for your own product, which would allow you to display it along side your competitors in a pivot table.
Given the options listed above and current priorities, we are unlikely to implement a specific solution in this area at this time. We hope you can understand.