Our product touches a number of different markets. Within those markets we have many competitors, but each only compete in a certain way. Having all competitors (there's a long list) without the ability to categorize them is very cumbersome. It would be extremely helpful if we could create simple categories within which a competitor would live. Any competitor could live within multiple categories. The matrix view would ideally allow filtering based on categories as well.
Doing this would allow our company to achieve a comprehensive overview of competitors while maintaining critical clarity across a complex landscape.