The current functionality to promote an idea to either a feature or an initiative is fantastic but there is a use-case for when promoting ideas to releases would be extremely useful.
Marketing teams will often create an ideas portal in order to collect ideas and suggestions from internal teams and market partners on new campaign ideas. These ideas will then be prioritised and promoted to releases in Aha! where a number of digital assets will then be added to the releases as features which the creative teams will then build.
Currently an an idea can either be promoted to an initiative and then mapped to a release in a 1:1 relationship (unnecessary overhead and the initiative contains the information rather than the release) or as a feature within a campaign (which then goes in with all the digital assets that need to be created and technically isn't a feature).
In this instance promoting to a release really would make sense. I would imagine other teams such as Sales could also benefit from this functionality. Thanks!