You can make a stand-alone product line that is hidden from users, but you can't hide a product within a product line that is visible to others. There are several reasons you may want to hide a product within a product line including:
- Planning end-of-life product activities for a product that already exists in a product line
- Planning confidential activities that need access restriction for competitive purposes for a product that already exists in a product line
- Stealth startup style work for a new product that makes sense as part of your existing product line
Having the ability to change users by product would be ideal.