This way I have one place to look for ideas and one place to update and configure the portal. There's too much going on if I have an ideas portal for each product and too many places I need to go to update categories if I have one that touches all of them
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It's currently possible to add multiple products to your ideas portal via Settings -> Account -> Configure idea portals. In doing so, you can have a single ideas portal across all products in your product line (for straightforward configuration and management).