I have a desire to create the same custom field across many products/product lines. If I use the same field name, then when I try to do reports, it is pretty much impossible to include the custom field in a column or as a filter, because you see the same custom field name repeated in a list for each product or product line it is defined for. There is no way to know which one of those fields to choose because they are the same name. If you use the same name on a custom field in different product lines, then when adding columns/filters in reports, you should only see that as a choice once, and it should be smart enough to include it regardless of where it is from. As it is custom fields seem kind of worthless from a reporting perspective.
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