This idea has been merged into another idea. To comment or vote on this idea, please visit APP-I-5278 Add Competitors, Business Model, Personas and Vision to be terms which can be renamed under 'Terminology'..
I can have a custom term even for "goal" but amazingly enough not for the highly political term "Vision". For us, Vision is reserved for the executive management, but I can make a "strategic claim", and I need have this reflected in the tool