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Status Already exists
Categories Strategy
Created by Olga U
Created on Oct 29, 2020

Elevator pitch framework for vision


Let's add elevator pitch framework into Vision or Strategy section? This is MECE and at the same time, the most comprehensive way to communicate your product strategy. Best about it is that it realy takes nothing to implement as it's just two sentences.

Here's the framework in case I confused you: FOR (target customer) WHO HAS (customer need), (product name) IS A (market category) THAT (one key benefit). UNLIKE (competition), THE PRODUCT (unique differentiator).

As we start using Aha as core place to publish and alighn for all our products, I feel we badly need it already but will be ok to use just comment field as a blank space to write it.

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  • Admin
    Julie Price
    Oct 30, 2020

    Thanks for the idea!

    Currently, you can create a model template in your settings where a component represents each of those steps. Your teams could then use that model template from the Strategy > Model page. See the strategic model article for steps on setting up a template. Would that help with your use case?