Area to conduct and analyze Win/Loss Analysis for deals won and lost and associated product feedback that can be used to drive creation of new features, prioritization of existing features, planned release of features, additional market research necessary to make data driven decisions and support decisions related to feature and release prioritization and scores.
If using a CRM that has integration with Aha! (i.e. sales force) a won and a lost deal (with lost reason like lack of product features) can create new Win/loss opportunity and seed ToDo's and Due dates for preconfigured users in a Win Loss process.(Win Losses should be conducted within 30 days, and gets assigned to a specific users by Product Line/ Product.
The ToDo's can be internal or could be something like working with the 3rd party that handles the Win Loss analysis process for us.
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