It would be very useful to add a text box option for the pricing description of a competitor. This way one could create an easy to read list of the competitors list of products at the highest level. Ex. bullet points and etc text box.
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All of the fields on both the competitor page and personas page are actually custom fields. You edit the existing fields or add your own at any time by editing the competitor/persona and clicking the add field button.
You can also edit the fields through your Settings -> Product -> Custom fields page. More details on the various field types can be found here: http://support.aha.io/hc/en-us/articles/202000937-Add-custom-fields-across-Aha-