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Status Unlikely to implement
Categories Strategy
Created by Fraser Mayfield
Created on Dec 16, 2015
Merged idea
This idea has been merged into another idea. To comment or vote on this idea, please visit APP-I-1739 Add other key user groups like personas and competitors.

Ability to track customer market segments Merged

The ability to track customer market segments within the product strategy section would enable better articulation of which customer segments we are targeting a particular release or feature.

 

This is especially important for products which are focussed at the B2B market where the product may address a number of persona's within a firm and where requirements differ either due to organisation size/complexity or for example where the product is targeted at multiple verticals.

 

I would suggest creating something similar in functionality to the 'personas' capability that exists currently but with different standard fields, initial suggestions below:

 

Name

Description

Size

Goals

Challenges

Expected order value

 

However I suspect organisation that uses aha would differ, so custom fields based on a starter template would be ideal.

 

 

 

would enable