Ability to track customer market segments Merged

The ability to track customer market segments within the product strategy section would enable better articulation of which customer segments we are targeting a particular release or feature.

This is especially important for products which are focussed at the B2B market where the product may address a number of persona's within a firm and where requirements differ either due to organisation size/complexity or for example where the product is targeted at multiple verticals.

I would suggest creating something similar in functionality to the 'personas' capability that exists currently but with different standard fields, initial suggestions below:

Name

Description

Size

Goals

Challenges

Expected order value

However I suspect organisation that uses aha would differ, so custom fields based on a starter template would be ideal.

would enable