The HubSpot integration only shows ideas directly linked within HubSpot as related to a company.
Ideas associated with an organization/company in other ways (e.g. via portal, in Aha! app) do not sync back to the HubSpot view. Teams working in HubSpot do not have a centralized view of all the ideas linked to a company within HubSpot.
Enable a centralized source of truth for ideas on an organization/company in HubSpot, similar to the Salesforce capability (https://big.ideas.aha.io/ideas/A-I-8446)