Flag interview feedback as internal or external

What is the challenge?

• Teams capture both customer feedback and internal stakeholder feedback during research, but cannot clearly flag which interview content is internal versus external.

• Without this distinction, all conversations can be treated as if they represent the customer voice, even when some comments come from internal perspectives.

What is the impact?

• Researchers can misinterpret internal feedback as direct customer evidence.

• Synthesis and analysis become less reliable because different feedback sources are mixed together.

• Teams have a harder time deciding how insights should be weighted and shared in downstream work.

Describe your idea.

• Allow teams to flag interviews, highlights, or feedback items as internal or external.

• Treat internal feedback differently throughout analysis and synthesis workflows.

• Make the source of feedback clear so teams can separate customer evidence from internal input.