RELATED IDEAS
Customizable insights reports
What is the challenge?
Turning rich qualitative research into polished, audience-ready insights reports is slow and manual.
Current reports are rigid, making it hard to tailor content for different stakeholders and questions.
What is the impact?
Teams spend extra time rebuilding slides and documents instead of focusing on analysis and decisions.
Findings are underused because it is hard to share clear, compelling stories across the organization.
Describe your idea.
Introduce customizable insight reports that work like strategic models, with drag-and-drop components and branded layouts.
Allow multiple saved reports per study or interview, each tailored to a specific audience or question.
Use Elle to help draft and refine reports from existing highlights, summaries, and linked research.
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ADMIN RESPONSEMay 15, 2026
Insights reports in Aha! Discovery just got a major upgrade. Choose from eight purpose-built templates — executive summary, jobs to be done, persona analysis, voice of the customer, and more — and let Elle (the AI assistant) highlight insights from your interviews. Learn more.
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