Make contact email optional for feedback automation rules

What is the challenge?

• Today, the new automation-based feedback collector requires that the contact email is passed through the webhook. Without this, feedback will not be created.

What is the impact?

• For teams aggregating feedback for multiple sources, or teams not heavily relying on the contact record in Aha!, this can be an unneeded extra step.

• Proxy votes in Aha! today can be added without a contact listed, though the organization is required. It should be optional to pass the contact through the automation as well.

Describe your idea.

• Set the automation rules to review and add contact details if they are provided, but do not make this required.