As a product manager, I'm interested in how many unique organizations voted for ideas rather than how many individuals. I can view this internally in reports, but I want customers to see the organization count next to an idea as well.
A group of 50 customers from the same organization could potentially all vote on the same idea and artificially inflate the vote count. Other users will get a false sense of the most popular idea. When the organization count is shown, this situation would be mitigated. Users ask why questions why we don't implement the #1 voted for idea, when in reality the vote count is inflated.
Individual organizations are more important when selecting ideas to implement.
We need this ability since we implemented allowing up to 10 votes per idea/contact. It's causing issues for us since we're unable to show our customers the organization count associated with an idea.