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Status Future consideration
Categories Strategy
Created by Arun Kalyanaraman
Created on Jul 6, 2022

Adding Customer/Prospect as an option similar to Competitor

Just like we analyze competitor data, we also get immense information from sales/pre-sales on the types of pursuits they are undertaking. If we have a line of sight within product management that allows us to capture the type of customer/prospect, the LOBs and other attributes, it will allow us also align initiatives that allow us to target high value customers or specific markets

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