Sending the stream of changes to a HipChat room is awesome but, there is way too much information sent and it's hard for users to find the "important" stuff
Proposed Filters:
New Features
New Ideas
New Requirement
Idea Description Edits
Feature Description Edits
Requirement Description Edits
Attachments added
Ranking Changes
Score Changes
Vote Changes
Estimate Changes
etc..
I would use the first 3 primarily
This feature was recently shipped and can be accessed via through the Hipchat Integration page. You can fully customize filters for the exact information you are interested in.
Shravan - this is also available for Slack.
You can see our blog post on the Slack integration (and know that the same functionality is available for Hipchat) http://blog.aha.io/index.php/product-management-slack
This should be done for Slack too.