When on the bulk edit interface, the values shown default to the first alphabetical product, then shows it features. There is not search aspect to the drop down in the same way you can do so elsewhere in the site. Instead you have to scroll through everyone's product and their features.
The same thing for releases.
We have over 150 products in our organisation. Scrolling through all the features and releases in order to find my product and the feature or release I want to update the value to is not great.
Either, default the product you are working to the top of the list, or deploy the search within the drop down value to improve the functionality for this.
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