It would be great to have a facility to profile key customer stories in the same way that we can competitors, this would assist in communicating value propositions in line with our product strategy.
A default template could include:
Overview, Reasons for buying, Customer Quotes, Size, Locations, Date of go live, Functionality in use, Systems replaced, Press coverage.
However I would suggest allowing custom fields as this may differ per organisation.
As noted in the comments, it is now possible to track customer information using custom tables. Custom tables can be linked with records across Aha! and are available for reporting.
One thing to consider if you want to track customer information is using custom tables: https://support.aha.io/hc/en-us/articles/209980386-Create-custom-tables
This feature is only available in Enterprise+ accounts, but provides a huge amount of flexibility in collecting additional information in Aha!, linking it to core product data and reporting on the combination.
Consider merging this with #1739