We are expanding our use of Aha to include non-Product groups, such as Marketing. Would help to be able to change the Type on the Product configuration in the same way you can for Product Line.
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A primary benefit of the "type" field for Product lines is to adjust the navigation terminology. As you may know by changing the Type, you are also changing the navigation element for your product line.
This same benefit can be achieved by customizing the "Product" terminology. This can accessed in Settings -> Product -> Terminology and by selecting Customize terminology. This will adjust this text in the navigation and throughout the application so that it can fit better for non-product teams.