Need a Partner section in Strategy to work identical to competitors.

We have lots of partners we want to track strategic alignment with. What they do, products they integrate with, contacts, markets we align on. etc.

  • Ryan Thiessen
  • Oct 29 2015
  • Already exists
Release time frame
  • Jun 22, 2017

    Admin Response

    This is possible through the use of Custom tables -- available in our Enterprise+ plans.

    This allows you to customize Aha! in a way which matches how your teams work, and allows you to link that to your product data in Aha!

    You can learn more about this capability here: 

    Based on the custom tables capability, we will mark this idea as "already exists." If you have questions about custom tables or the Enterprise+ plan, please reach out to our Customer success team at support @

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  • Ryan Thiessen commented
    June 22, 2017 17:54

    Thank you for the idea, but that is not really what I am after. The Competitors includes a lot of information nicely laid out and then has the built in Matrix view to rank them by strategic alignment and current value.
    If I just wanted a table I'd link to an excel spreadsheet for that.

  • Laurel Ryshpan commented
    June 22, 2017 17:58

    I am not sure, "pay extra and do it yourself" meets my definition of Already Exists.

    I would categorize that as Will not implement, since you can do it yourself in a more expensive version of the app, but if that is AHA!'s definition, that is useful and rather disappointing to know. 

  • David Vins commented
    June 22, 2017 20:26

    The other's feedback is spot on, this is a very disappointing response.

  • Ken Hinton commented
    November 10, 2017 19:15

    While not the perfect solution, we attacked this problem by putting in our partners as competitors and added a custom field to differentiate between competitor, partner, or self (we added our-self as a competitor). 

  • Ryan Thiessen commented
    February 14, 2018 19:20

    Thanks Ken, we might do that. I'd like to know if Aha has put any more thought into this? Build, Buy, or Partner is a key part of building a product strategy. We should be able to better track this without needing a custom solution or merging all companies in the same section (unless we get some filter options there).

  • Matija Abicic commented
    February 12, 2019 18:51


    If there was the same view as "competitors" for the partners section, this would work really well. @aha team - please reconsider.