I get a ton of market data: industry reports, anecdotes from sales and sales calls, demos with customers, interviews, support calls with customers, etc.
My problem is this: how do I tie these various market facts to an idea/feature? I need to be able to recall key facts so that I can appropriately justify how features are prioritized. Moreover this helps me 'prove out' an idea by pointing to a key fact from an interview or document.
Right Now I do this by keeping a table in the notes section for a product and type out each market fact/anecdote listing the corresponding idea/feature in the table. It works, but its not a very slick method of quickly matching a feature to the facts.
|Release time frame|