Create option for rule-based logic to trigger integrations

It would be great to apply rules to firing off integration actions to JIRA/Azure DevOps/etc. I currently find myself in a situation where I would like to add a second integration with Azure DevOps(ADO) that ONLY applies to a specific Initiative. This is because right now, the existing integration links to a different instance of ADO for our dev team, but this initiative doesn't require the same dev team to do the work.

Initiative is just how we chose to split things out, but it would be helpful if a rule-based approach could apply to other attributes beyond initiatives (releases, Epic Creator, Epics etc)