Automated Theme Assignment Based on Idea Attributes (e.g., Category)

What is the challenge?

• Today, Themes cannot be automatically assigned to Ideas based on predefined logic (e.g., Category, tags, or other fields). This requires manual effort to link Ideas to strategic Themes, which is not scalable as our products idea volume grows.

What is the impact?

• Operational inefficiency arises as teams must manually update the “Theme” field across large volumes of ideas, leading to inconsistent strategic alignment where ideas may not be properly associated with Themes, reducing visibility into how customer feedback supports company priorities, limiting reporting value due to inconsistent attribution, and ultimately creating a barrier to adoption as teams may avoid using Themes because of the maintenance overhead.

Describe your idea.

• Enable automation rules in Aha! Ideas to update the “Theme” field based on predefined conditions, similar to how other fields can be updated today.