What is the challenge? |
During studies/interviews, certain themes can arise related to customer feedback. These can be related to things like sentiment, jobs-to-be-done, or categories of topics. However, today there isn't an ability to mark or report on these items across interviews or studies. |
What is the impact? |
It can be difficult to monitor the same topics over time. |
Describe your idea |
Add the ability to associate an interview highlight with a tag. Report on these tags with the studies/interview data connected to them. |