Brand Voice and Tone Guide

Who would benefit?

Founders and Executives of startups, Marketing Teams, Public relations teams, Sales teams, Copywriters, Designers, Product Teams...

What impact would it make?

This is one of the earliest tasks that should be done when starting a startup company so that branding and messaging is consistent and it forces founders to do research early in the ideation process.

How should it work?

It can be formatted in a table or a series of questions. My outline is fairly long, however.