Lead/ROI tracker - track business ROI on campaigns, concepts & more..etc

Who would benefit?

Directors, Marketing & Sales department - Tracking Value & ROI

What impact would it make?

Business growth tracking & identifying where the target audience is finding you (the business)

How should it work?

Have an option to input source name, name of campaign or product, number of leads interested/purchased & total income generated. A column for potential income and income. The tracker should allow the owner to generate a report on multiple or single campaigns and their effectiveness.