Demographic trends: What is the current or changing population distribution of the consumer base within your industry?
Sociocultural influences: What are the values, beliefs, attitudes or preferences that influence consumer choices?
Technological developments: Which new or emerging technologies are poised to shape consumers’ choices or competitive dynamics in the immediate or longer term?
Macroeconomic impacts: How are large-scale economic trends (such as inflation or exchange rates) likely to impact your industry over the next six to 12 months?
Political-legal pressures: Are you cognizant of all relevant laws, regulations and policies — and how they might change over the coming months or years?
Global trade issues: What impact do globalization and international governance bodies have on your industry? Are there geopolitical risks on the horizon that you need to keep on your radar?
