A better way to find Aha! on the internet

Aha as a brand is killing the product and experience, as I can't find anything on the internet by searching for Aha!, or Aha, or Aha product management.

I can't find forum posts, help articles, examples of workflows, nothing..

I tend to prefer information from other users, rather than help documentation because users talk about specific problems, so it's often easy to follow, whereas help documentation talks about generalities and is hard to follow.

Idea:
Rebrand
OR
Find some great unique way for people to describe Aha, and keep refering to that yourself, so that users can consistently use the same term to build up findability.